The Market
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Standards of Excellence | Luxury Profile
Palm Beach Illustrated delivers a compelling environment for luxury advertising to an exclusive, ultra-affluent readership in the Palm Beach area, one of the most sought-after markets in the world.
• Palm Beach is ranked second in the United States for wealth per capita, and first in the state of Florida for effective buying income per household.
• Palm Beach’s per capita personal income level is nearly 50 percent higher than state and national averages.
• Jupiter Island was ranked No. 1 and Palm Beach was ranked No. 10 on Worth magazine’s recent list of the 250 Richest Towns in America. Both honors were confirmed in a similar ranking of America’s Richest Neighborhoods by Business Insider.
• As of June 2011, the median single-family home price in Palm Beach was nearly $3.7 million. Average price per square foot: $894.
• Palm Beach County’s rapid growth track remains as strong as ever, increasing by 16.7 percent since 2000. Its population of 1.3 million makes it the third largest in the state.
• Palm Beach County is the fourth most-frequently visited destination in the United States for ultra-affluent travelers. Overall, 4 million visitors come to one of the top “U.S. Luxury Vacation” destinations each year.
• Eleven billionaires on Forbes magazine’s 2010 list of the Richest People in America make their homes in our communities—Palm Beach, Boca Raton, Jupiter and Vero Beach.
Sources:
U.S. Census Bureau, TVB.org, Mendelsohn Affluent Survey, Worth magazine, Business Insider, AltosResearch, Palm Beach Convention and Visitors Bureau, U.S. News & World Report; Forbes magazine
