In 2010, Long Island native Alyson Seligman launched her blog, The Average Girl’s Guide, to share her shopping finds and product reviews and to foster a community of women intent on living their best lives. When she contracted transverse myelitis, a rare and debilitating neurological disorder, that same year, it didn’t stop the unflappable redhead from opening her own public relations company, The SBS Agency, whose clients include the City of West Palm Beach. This month, she rebranded her blog as Modern Savvy, a new and improved platform that connects women through topical tips like style advice and home improvements. Today, she enjoys traveling, volunteering, and spending time with her husband and two children at their home in Palm Beach Gardens.
HOW TO SPEND A LAZY SUNDAY: Poolside in our backyard with a glass of Round Pond Estate wine in hand
FAVORITE ESCAPES: Cheeca Lodge & Spa in Islamorada and Ventana Inn & Spa in Big Sur, California. Both offer such tranquil settings to relax and recharge.
NEVER LEAVES HOME WITHOUT: Tkees flip flops. I often swap out of my heels after meetings.
STRESS RELIEVER: Yoga or chocolate
CRAVABLE BITE: Fried oysters from Palm Beach Grill
BEAUTY MUST-HAVE: CC+ cream from It Cosmetics
FAVORITE JEWELRY DESIGNER: Alexandra Gioia handcrafted jewelry by designer Allie Amelio. Her arrowhead, tassel, and beaded necklaces make every outfit better.
SARTORIAL STAPLE: Jeans by Frame
WISH LIST: Gucci Marmont shoulder bag in pale pink
LISTENING TO: The Chainsmokers