Diamonds Direct of Boca Raton is a ‘Partner in Pink’

 Diamonds Direct of Boca Raton will partner with the Boca Raton Regional Hospital Foundation to support the Go Pink Challenge, a campaign that raises awareness and funds for the purchase of technological advancements that are vital to the early detection and diagnosis of breast cancer.

The community is invited to shop Diamonds Direct’s exclusive Partner in Pink Collection from Thursday, January 28, to Monday, March 1. Ten percent of the proceeds will be donated to the Go Pink Challenge. The in-store collection features specialty Simon G. pieces that incorporate rose gold pendants and rings accented with pink gemstones and diamonds, like an eye-catching 10.27 carat rubellite ring an elegant 3.73 carat ruby ring.

“Having a new Go Pink Challenge partnership with Diamonds Direct presents a wonderful opportunity for Boca Raton Regional Hospital. Their support will allow us to further our mission in the fight against breast cancer. Community support is so vital to the Hospital, as well as the Eugene M. & Christine E. Lynn Cancer Institute and Christine E. Lynn Women’s Health & Wellness Institute,” said Mark Larkin, CFRE and president of Boca Raton Regional Hospital Foundation. “Proceeds from the Go Pink Challenge are used to purchase state-of-the-art technology to provide the most advanced care for our patients. In addition, the Challenge has enabled us to implement important programs and services to aid our patients diagnosed with cancer.”

According to the American Cancer Society’s statistics, one in eight women will be diagnosed with breast cancer during their lifetime. The Go Pink Challenge is a community-based initiative to raise funds and awareness in the fight against breast cancer to purchase important technology that will allow them to provide the most advanced care for their patients.

“Our team is thrilled to participate in the Go Pink Challenge to raise funds, awareness and promote women’s health education for early detection,” said Diamonds Direct Boca Raton Vice President Ayelet Gilady. “Part of the Diamonds Direct Difference is our commitment to give back to our local community and we are excited to start this everlasting partnership with the Boca Raton Regional Hospital Foundation to help make an impact in our own neighborhood.”