“Coming Soon” film posters exhibit

Since its inception, film has been a marriage of art and commerce. With the rise of moviegoing came the need to attract audiences—and thus the movie poster was born. Beginning July 12, the Norton Museum of Art in West Palm Beach will explore this commercial art form in “Coming Soon: Film Posters from the Dwight M. Cleveland Collection.” This exhibition is the first deep dive into his collection and the first significant museum show dedicated to classic film posters. It features 215 examples and is broken into sections based on printing techniques, poster size, foreign films, subgenres such as Western and Sci-Fi, and a chronological overview from the turn of the century to the 1980s. Click here to learn more.