The decision to join Waterfront Properties Palm Beach was a family decision for Ronnie Hasozbek-Garcia and his wife, Jennifer. The couple and two-person sales team made the move to Waterfront from another Palm Beach brokerage.
A year later, with the power of Waterfront’s resources behind them, Jennifer and Ronnie’s first year exceeded expectations.
Jennifer called being seen by the market as a knowledge resource a “game changer.” “Data doesn’t lie. We have the very best data available and we use it to create the roadmap for how we’ll sell a home. Having a strategy is key. We’re not guessing.”
Now with a dedicated marketing team, Ronnie and Jennifer looked back at how they once conducted their marketing and called the contrast striking. “When we did our own marketing, whether or not we went the extra mile in marketing a property often came down to budget,” Jennifer said. “Could we afford to do it? Honestly, many times the answer was no.” Ronnie added, “Here, we’ve yet to ask for anything and not received what we needed to further the sale of the home.”
The access agents have to Waterfront Properties Owner Rob Thomson and other members of Waterfront’s leadership team is another advantage both Ronnie and Jennifer tout. “Rob really enjoys teaching and we benefit from learning from him. Often, he comes to listing presentations. Sellers understand pretty quickly that he knows what he’s talking about because it’s inescapable,” Ronnie said. “They’re usually pretty blown away as the ‘data-first’ approach is still surprisingly pretty uncommon, especially here on the Island. For generations the real estate business on the Island has been about who you know. Waterfront is changing the equation to what you know. Thanks to a lot of hard work by a lot of people, we know quite a lot. That knowledge sells homes.”
Ronnie Hasozbek-Garcia | 561.352.8452 | HGteam@wfpcc.com
Jennifer Hasozbek-Garcia | 561.222.2636 | waterfrontproperties.com