Trisha Gregory has a passion for bringing the world of high fashion to the masses. A frequent visitor to Palm Beach, Gregory honed her public relations skills at Emilia Fanjul Communications, where she planned countless VIP events for national brands and retailers. Afterward, she spent nearly a decade as the senior director of public relations for Salvatore Ferragamo, overseeing digital initiatives and North American communication efforts. In 2015, she made her biggest professional leap yet when she launched Armarium alongside co-founder Alexandra Lind Rose. Their online platform and app allows users to rent luxury garments and access styling services via a network of some of the world’s top trendsetters. A Southern-born New Yorker, Gregory hopes to continue to build Armarium and extend its offerings to global regions.
CURRENT FAVORITE FASHION DESIGNER Nicolas Ghesquière at Louis Vuitton
RECENT COVETED PURCHASE Balenciaga studded, low-rise trousers
GO-TO PALM BEACH RESTAURANT Buccan
BELOVED PALM BEACH BITE Late-night pizza at Cucina
SIGNATURE DRINK Spicy margarita
ALWAYS WATCHING The Crown
MUST-HAVE GADGET My AT&T hotspot
READING NOW Shoe Dog by Phil Knight
ON HER PLAYLIST Lana del Rey
HIDDEN TALENT Calligraphy
STRESS RELIEVER Sunbathing
NEVER LEAVES HOME WITHOUT My 10-year-old iPod
PALM BEACH OBSESSION Vintage shopping at Fashionista, The Church Mouse, and Palm Beach Regency
FAVORITE ESCAPE The Amalfi Coast
GREATEST EXTRAVAGANCE Uber rides
MOST TREASURED POSSESSION The diamond and sapphire bracelets I inherited from my maternal grandmother
IN HER CARRY-ON My workout bands, an Eres swimsuit, and Ferragamo sunnies
FAVORITE FICTIONAL CHARACTER Miranda Priestly from The Devil Wears Prada
HISTORICAL INFLUENCE Coco Chanel, for her persistence in setting new fashion trends and her strong leadership qualities
TRAVEL BUCKET LIST Cuba, Colombia, and Croatia
GO-TO HOSTESS GIFT An Assouline coffee-table book or peonies
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