Ryan Licht Sang Bipolar Foundation Launches “Dog of the Year” Campaign

The creative campaign will raise awareness and support the organization's work to assist those impacted by bipolar disorder

Photo by Alvan Nee via Unsplash

In a year marked by organizations pivoting and getting creative to support their causes and communities, and the Ryan Licht Sang Bipolar Foundation is no exception. The foundation launched “Dog of the Year,” a GoFundMe outreach campaign, designed to increase awareness and support for its work to create an early detection test and treatment options for people with bipolar disorder.

The pandemic has impacted the foundation’s fundraising events schedule, while simultaneously increasing the needs of those with mental health conditions like bipolar disorder. The “Dog of the Year” campaign will help raise the funds necessary to connect those in need with helpful resources.

A cause for optimism through the pandemic has been the news of pet adoptions being at an all time high. Because of this, the foundation is enlisting the help of four-legged friends and their owners to raise money. Participants are encouraged to create a “team,” or establish their own fundraiser by posting a photograph of their dog to compete with other dog teams/fundraisers across the county, and vie for the “Dog of the Year” title. Prizes will be awarded to the team that raises the most money and the dog with the most compelling story.

For more information about the organization and how to get involved in the campaign and the organization click here.

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