On Tuesday, October 28 Palm Beach County’s artists, cultural organizations and small businesses will converge on the Convention Center for the SmARTBiz Summit 2014. Hosted by the Cultural Council of Palm Beach County and sponsored by PNC Bank, the day-long summit brings together influential leaders from cultural organizations and the business community to discuss the vast potential within business and art relationships, and how these kinds of partnerships are currently a driving economic force in our area. The event includes seminars, interactive learning sessions and networking, all presented by experts in arts fundraising, audience development, marketing and business development for individual artists.
“Arts and culture generate nearly $250 million in economic impact in Palm Beach County each year,” said Rena Blades, president and CEO of the Cultural Council. The goal of SmARTBiz is to see this stat grow by fostering new relationships between businesses and the arts—“it is clear that when the arts thrive, the economy thrives,” added Blades.
One goal of the event is to address the need to increase awareness among businesses of the significance of arts and culture in our community. Ben Cameron (right), Program Director for the Arts at Doris Duke Charitable Foundation and keynote speaker of SmARTBiz, will lead the discussion in the morning session. Since 2006, Cameron has supervised the Doris Duke Charitable Foundation’s $14 million grants program focusing on organizations and artists in theatre, contemporary dance, jazz and presenting fields. He will discuss the grant-making process at his foundation, the needs and issues of artists, stability verses sustainability of arts organizations and the role of a board of directors.
Other highlights of the morning session include a CEO roundtable facilitated by Cameron, information on planned giving, retail merchandising, and boot camp for small emerging organizations. Additional educational sessions, beginning at 11 a.m., will include a CEO roundtable led by Rena Blades, information on Social Media marketing, capital campaigns development and a Boot Camp for Small Emerging Organizations II.
Following the Morning Session and a networking lunch, the Afternoon Session will begin with an “Audiences Everywhere Workshop” led by Matt Lehrman. Lehrman, principle of Audiences Everywhere, LLC, helps arts and cultural organizations pursue artistic relevance while they achieve financial stability.
- SmARTBiz Summit 2014 will take place at the Palm Beach County Convention Center from 8 a.m.-4 p.m. on Tuesday, October 28.
- Admission: $40 for half day, includes one meal and parking ($30 for members); $60 for full day ($50 for members), includes two meals and parking – $70 at the door ($60 for members).
- For more information, visit palmbeachculture.com/smartbiz.
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