Web Ad Specification

MATERIAL DEADLINE AND DELIVERY

All creatives are required to be delivered a minimum of ten (10) business days prior to start date to ensure adequate time for testing, implementation, and corrections (if necessary). Materials are to be submitted through the client portal.

WEB BANNER AD SPECIFICATIONS

Acceptable formats: GIF (animated okay), JPG, PNG. All colors saved in RGB for web.

Palmbeachillustrated.com
LEADERBOARD: 728 x 90 pixels, 45K max file size, 72 dpi
LARGE ISLAND: 300 x 600 pixels, 45K max file size, 72 dpi
ISLAND: 300 x 250 pixels, 35K max file size, 72 dpi

NEWSLETTERS
Palm Beach Insider Weekly Lifestyle Newsletter
Rectangle: 600 x 250 pixels, 45K max file size, 72 dpi

Taste Biweekly Food Newsletter
Rectangle: 600 x 300 pixels, 45K max file size, 72 dpi

DEDICATED EBLASTS

Dedicated eblasts should be a single image.

IMAGE: 600 x 600 pixels media, 72 dpi. Images can only include one (1) link and a subject line.

BEST TIPS FOR THE SUBJECT LINE:

  • Keep it short and tailor it as a Call to Action
  • Avoid ALL CAPS
  • Avoid words such as Special, Offer, Promotion, Free
  • Avoid SPAM causing punctuation such as: ( ) { } [ ] $ ! *

SPONSORED WEB ARTICLES

All material below is required to publish sponsored web articles. Sponsored web articles appear alongside editorial content and ideally match PBI’s editorial style and tone. Click here to submit your ad material. PBI Sponsored Web Article

Headline
» Titles should be between 3 and 15 words long.
» Use title case, e.g. “NBC Today Show’s Joy Bauer is coming to the Kravis Center for Meals on Wheels.”

Subtitle
» Maximum of 215 characters long (including spaces)
» Should not repeat words from the headline
» Should be complete sentences

Content
» Article content should be between 300 and 600 words long
» Hyperlinked text may be included within the content

Media
» A minimum of 1 image must be submitted with a web article
» For optimal formatting, please submit an additional image to be used as a thumbnail/featured image. Aspect ratios are 1:1 with a minimum size of 400 x 400 pixels.
» Images may not contain logos or text

QUESTIONS?

Please contact our digital media coordinator below for further information.

Dallas Holland, Digital Media Coordinator
561.472.2208 – Dholland@palmbeachillustrated.com