For New York based accessory and weekend getaway outfitter, Stoney Clover Lane, feel-good fashion is in the brand’s DNA. To support the Palm Beach community’s COVID-19 relief efforts, the company has launched a new initiative to further support local restaurants and businesses near its Royal Poinciana Plaza outpost.
In response to the mandated store closures that impacted the majority of the nation’s retail establishments, Stoney Clover Lane brought its previously in-store only destination patches online for people to purchase. The brand will donate all purchase proceeds to various charitable organizations aligned with the businesses represented on the destination patches. The patch designs feature local Palm Beach institutions like The Breakers, Pizza Al Fresco, and The Royal Poinciana Plaza.
Stoney Clover Lane will donate proceeds from destination patch sales to organizations like Feeding America and the Surfrider Foundation‘s Palm Beach County chapter in an effort to support staff and operations during this difficult time. You can find the full list of businesses and corresponding relief funds below.
A few weeks ago, the brand also announced its support efforts with long-time partner, Baby2Baby, donating 10 percent of sales to the organization to provide families in need with emergency supplies.
- PB Boys Club, benefitting Surfrider Foundation’s Palm Beach County chapter
- Pizza Al Fresco, benefitting Feeding America
- Stoney Clover Lane Palm Beach Store, benefitting Baby2Baby
- The Breakers, benefitting Feeding America
- The Colony Hotel, benefitting Feeding America
- The Royal Poinciana Plaza, benefitting Palm Beach Coronavirus Emergency Relief Fund
- Worth Avenue, benefitting Feeding America
Images courtesy of Stoney Clover Lane.