Worth Avenue Celebrates 100 Years of the Haute Life

Palm Beach’s most iconic street has hit a milestone: Worth Avenue is 100 years old. The Palm Beach thoroughfare, brimming with luxe boutiques, haute restaurants and secluded vias, will honor its centennial with a fashionable celebration November 16.


If only the asphalt could talk.


From the well-heeled members of the early days of the Everglades Club to First Ladies and movie stars, Worth Avenue has seen its fair share of posh residents and retail outlets, helping define the look of the Palm Beach lifestyle. Officially named Worth Avenue in 1913 after General William Jenkins Worth, who orchestrated the end of the Second Seminole War, the street running from the Atlantic to the lagoon is now dotted with boutiques and shops from top fashion houses, including luxury brands Gucci (which set up shop in 1950), Chanel, Louis Vuitton, Tory Burch and Salvatore Ferragamo.


To celebrate a century of style and sophistication, Worth Avenue is throwing a party November 16 from 3-7 p.m. with a nod to its past. Lamborghinis will be on display in the 200 block, representing different decades of the raging bull. The Art Institute of Fort Lauderdale will feature frocks inspired by 100 years of fashion, each look representing a different decade. A panel of celebrity judges will crown a winner for the best representation of their respected vintage, while a “People’s Choice” award will acknowledge the crowd’s favorite. Both winners will take home a scholarship.

Worth Avenue - Historical Photo

The afternoon will also be packed with culinary delights. 150 Worth will host a couture cupcake contest, pitting baker against baker in the swank courtyard. Bites and cocktails will be served in the vias and on Hibiscus Avenue, tapping into the culinary acumen of the last century, with flavors spanning the decades, by some of the island’s best eateries.


Up and down the avenue, boutiques and storefronts will open the doors for fashion shows and in-store events, while the Hibiscus Avenue Piazza will ring in the party with a DJ, live performances and a red carpet stroll for a glammed-up photo op.

Worth Avenue - Clock Tower on the Atlantic Ocean - Centennial Celebration

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