The Royal Poinciana Plaza Appoints New General Manager

Lori Berg will bring luxury retail expertise and market knowledge to the iconic lifestyle outpost


The Royal Poinciana Plaza has appointed Lori Berg as general manager of the iconic Palm Beach destination.

Berg’s expertise is informed by more than thirty years of professional luxury retail and hospitality experience to the position. Over the course of three years, she played a crucial role in the redevelopment of The Royal Poinciana Plaza and leased 45 new boutiques.

Berg has been immersed in luxury fashion since the beginning of her career and has worked in inventory management, merchandising, sales, event production, marketing, and talent development. Throughout her robust career, she has held managerial and directorial positions at fashion institutions including Saks Fifth Avenue, Henri Bendel, Neiman Marcus, and the Fashion Institute of Technology.

Most recently, Berg served as the Vice President of Retail at The Baha Mar, a resort in the Bahamas, managing their extensive retail offerings, buying for the resort’s boutiques, and helped lease Sugar Factory, Vineyard Vines, Tory Burch, and Montblanc.

Berg is deeply connected to the Palm Beach community and has served on charitable committees for multiple Palm Beach-based philanthropic organizations. She was also on the board of the Palm Beach Chamber of Commerce.

“The Royal Poinciana Plaza is one of the most respected retail destinations in the country. I am excited to collaborate with the talented team here once again to support our businesses in being as successful as they can be by attracting new customers, fostering relationships with current customers, and maintaining property-wide safety,” said Berg. “While I was abroad, I gained experience in every facet of the business including retail buying and merchandising, leasing negotiations, and hospitality. I so look forward to bringing these skills to our Royal businesses and ensuring that The Royal remains one of the most dynamic and exciting properties in the world!”

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