La Ligne recently opened its third brick-and-mortar location at The Royal Poinciana in Palm Beach, following the successful openings of their boutiques on Madison Avenue in New York in 2019 and at Highland Park Village in Dallas in 2020. The nearly 1,000-square-foot boutique is the newest physical touchpoint for the brand’s iconic stripes and classic, everyday essentials.
After years of cultivating a loyal client base through trunk shows and pop ups in the Palm Beach area, La Ligne co-founders Molly Howard, Meredith Melling, and Valerie Macaulay felt The Royal was the perfect location to expand to. Interior designer Lien Luu was tapped to create a warm and inviting aesthetic that mirrors the shopping experiences in the New York City and Dallas boutiques, while adding design elements that are signature to Palm Beach. Luu incorporated brass fixtures and detailed crown molding to convey the look and feel of a chic, Parisian apartment, as well as personal objects from the co-founders’ homes. La Ligne’s timeless, stripe-centric design philosophy comes to life with references to the “line” throughout.
To welcome La Ligne to the Island, we caught up with the women behind the brand to learn about their Palm Beach favorites.
Meet Valerie Macaulay, CCO
- Palm Beach style is: Green goddess with a side of seashell
- Favorite PB shopping destination: La Ligne bien sûr!
- Favorite finds: Church Mouse for vintage
- Recently discovered: JECT facials and peels
- Latest obsession: Isaac Boots’ TORCH’D class (in residence at The Colony through May)
- Always in my handbag: SPF
- Favorite PB spot for cocktails with friends: Poolside at Swifty’s
- My go-to PB restaurant: The Grill
- Hidden gem: Celis Produce
- Would always return to PB for: The glorious palm prints and pink deco at The Colony Hotel
Meet Molly Howard, CEO
- Palm Beach style is: Colorful and happy
- Favorite PB shopping destination: La Ligne
- Favorite finds: Backgammon at the Colony
- Recently discovered: Eau Spa
- Latest obsession: Green’s Pharmacy
- Always in my handbag: BioKiss Lip Balm
- Favorite PB spot for cocktails with friends: Le Bar a Vin
- My go-to PB restaurant: Le Bilboquet
- Hidden gem: Trousseau Fine Vintage Linen
- Would always return to PB for: Royal Poinciana Plaza
Meet Meredith Melling, CBO
- Palm Beach style: the uniform is color, color, and more color
- Favorite PB shopping destination: Royal Poinciana Plaza
- Favorite finds: The Kemble Shop
- Recently discovered: the Colony Pink Paloma at Swifty’s at the Colony Hotel
- Latest obsession: Tammy Fender facials and Chris Leidy’s “White Horizon”
- Always in my handbag: Aerin Rose Lip Conditioner
- Favorite PB spot for cocktails with friends: The Breakers Hotel or Honor Bar
- My go-to PB restaurant: Pizza Alfresco
- Hidden gem: Church Mouse, Sea Shell City
- Would always return to PB for: early morning pancakes at Green’s Pharmacy
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