The pandemic’s early stay-home mantra rendered a fortuitous turn for Jupiter resident Zaneta Kuzelova: She finally launched her dream business, Joy de Fleurs. “My grandmother brought me to love and appreciate flowers,” says Kuzelova, whose luxe arrangements have quickly attracted local attention. “She always grew peonies, dahlias, tulips, and many other beautiful flowers in her garden.”
Kuzelova emigrated from Czechia in 2015, and a European flair is part of her signature polished look. However, she also heeds trends. She notes that consumers are currently gravitating toward messy, natural looks reminiscent of spring gardens.
“Starting a business during COVID-19 is definitely a challenge,” Kuzelova admits. “Fortunately, flower shops are rising; people can’t travel to visit their families but are still thinking of them.”
a Her mixed floral cones are popular as birthday gifts, she adds. Boxes of roses convey romance, orchids express sympathy, and brightly colored mixed-floral boxes—to which she adds macarons from Wellington-based Sweets by Ester—radiate positive vibes and are the ideal get-well-soon gesture.