Rebekah Alfond recognized there was a gap in the activewear market in 2021, when her then-6-year-old daughter Elena was competing in a high-level junior golf tournament. Elena struggled to find enough outfits for the three-day event and begged Rebekah to rewash the one outfit she felt confident in every night. Rebekah teamed up with her twin daughters, Elena and Vivi, and their local girl-golf community to launch Marie Birdie. The brand’s mission is to create stylish, functional apparel for girls navigating the tricky path from tween to teen. Marie Birdie now has a storefront in West Palm Beach, which serves as both an apparel and wellness destination, hosting events to help girls build confidence, make friends, and feel empowered.
The line has even expanded to women’s clothing, so moms can match with their active daughters. “Seeing our designs come to life and bring joy and motivation to young girls in their sport is truly magical for us,” says Rebekah, who serves as Marie Birdie’s CEO. “It’s an honor to be part of their journey and to support the growth of girls in sports. Through our clothing brand, we’re proud to contribute to meaningful change.”
Facebook Comments