Trendsetters: Sarah Wetenhall

As a regular at The Colony Hotel for the past 20 years, Sarah Wetenhall has always considered it her “home away from home.” When she and her husband, Andrew, purchased the charming Palm Beach property in 2016, her family’s history with The Colony came full circle (her father-in-law was the principal owner in the ’70s and ’80s). Now, as its president and CEO, she’s shaping the future of this iconic hotel, which will see a major update this fall with the new, breezy Coral Ballroom and Terrace designed by Kemble Interiors. Wetenhall and her family split their time between their residence at The Colony and their homes in East Hampton and Manhattan, where she previously headed up PR and marketing campaigns for luxury brands like Dolce & Gabbana, Hugo Boss, and Calvin Klein. When she’s not plotting the hotel’s next phase, she enjoys watching improv comedy, working on her golf game, and exploring new destinations with her three children.

Hails From: Missouri
Beloved Palm Beach Restaurants: Buccan is always a crowd-pleaser, as is Palm Beach Grill.
Worth the Splurge: I’m dying to splurge on a piece of art by Natasha Law for our new home in Manhattan.
Binge Watches: Game of Thrones, but recently I’ve become obsessed with This Is Us.
Favorite Palm Beach activity: Paddleboarding on the Intracoastal
Ultimate Dream Car A vintage Mercedes-Benz convertible 380SL
In her Makeup Bag: I don’t wear a lot of makeup, so I keep it simple. My makeup bag consists of The GG Ultimate Beauty Balm from my dermatologist Dr. Gervaise Gerstner, Smashbox L.A. Lights Lip & Cheek Color in Beverly Hills Blush, and Smashbox Always On Liquid Eyeliner in black.
Most Treasured Possession: A Russian ruble, a souvenir from my first trip abroad in the early 1990s, which sparked my love of travel and exploration.
Top Local Shopping Spots: Trillion for luxury staples, as well as Joey Wölffer and Kirna Zabête.
On her Bucket List: To return to Venice and experience the city with my husband and children.
Go-to Hostess Gift: A beautiful Assouline coffee-table book
Collects: Seashells. Particularly soft, satiny ones that feel good in my hand and in my pocket.
Next Purchase: A tiered floral dress by Dolce & Gabbana that I saw at Kirna Zabête. It will be the perfect transition piece into early fall.
Words to Live By: “Beauty is not in the face; beauty is a light in the heart.” –Kahlil Gibran

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