You’ve seen them all over your for-you page, but have you actually tried them? I decided to shake up my routine and sample some viral snacks (all available at Target) that are taking Instagram and TikTok by storm.

The Product: Khloud Protein Popcorn Olive Oil and Sea Salt
The Hype: Mega-influencer Khloé Kardashian has jumped on the protein-craze bandwagon with her new line of protein popcorn. Kardashian’s trademarked Khloud Dust (a blend of milk protein and seasoning) gives the snack 7 grams of protein per 3-cup serving.
The Taste: As far as functional snacks go, this one is surprisingly neutral. It’s not nearly as tasty or addictive as Smartfood (probably a good thing), but it has a cleaner ingredient list, so you won’t feel as bad when you accidentally down the whole bag. I am looking forward to trying the White Cheddar and Sweet and Salty Kettle Corn varieties to see if they have a more pronounced flavor.

The Product: Fruit Riot Sour Grapes Mix
The Hype: Your favorite influencer’s new favorite candy, Fruit Riot was by far the hardest snack to find. I initially set out to score the Mango, but I had to settle for Sour Grapes (there’s some poetic irony there, I’m sure). Regardless of flavor, Fruit Riot promises “real fruit, unreal flavor” and features a center of freshly frozen fruit with a lemon juice and sour candy coating.
The Taste: As someone who dislikes biting into cold things, this snack was a challenge for me. Once I got past that, I enjoyed the smackingly sour taste, the memory of which is making my mouth water even as I write this. But between the chill and the sourness, be warned: this snack is not for the faint of heart.

The Product: Lay’s Dill Pickle–Flavored Chips
The Hype: Dill pickles are having a moment. Fast-food giants Sonic and KFC have recently introduced pickle-inspired dishes, and every snack brand worth its salt (pun very much intended) has debuted a pickle product, from Goldfish to Cheetos, Utz, and Pringles. I decided to dive into dill with classic Lay’s.
The Taste: I liked these from the first bite as they delivered on the dill promise. But as I ate more of them, I found that the dill got lost and they started to taste like regular salt and vinegar chips. Now, I am a fan of S&V, but I wish the dill had stuck around a bit longer. With that in mind, this flavor is not one I would revisit.








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